Why chose Ariat?
Ariat was founded by Beth Cross, as “The New Breed of Boot.” Ariat were the first to integrate athletic footwear technology into boots for equestrian athletes. Today, their world-class product team builds innovative and award-winning performance products for all types of outdoor and work environments.
World-class product requires world-class design, materials and workmanship. The Ariat footwear team obsesses over every single detail of their boots and shoes - from the finish and durability of the leather to the stitches per inch where a boot gets a lot of wear.
Many of our boots go through 150 steps during construction, ensuring world-class performance, fit and durability. The apparel team reimagines every element of our clothing – building in the Ariat difference of innovation in materials, fit, and function.